How to work at a startup: 1. Finding a job

by Guest Blogger

By Federico Prandi.

My mother used to put stuff in boxes. Professionally. She did it for 30 years at the same small-sized suburban Italian company and while the boxes were sent everywhere in the world, my mom and her career weren’t exactly going places.

My dad, the only male among four siblings, had to drop out of middle school to help his father in the fields. Like many of his peers, he learned to think of work as something that is closely related to suffering, sacrifice and blind obedience.

Whenever I tell my parents about company breakfasts, team building events and gamification, they share a very specific look that I’ve come to interpret as “Our son is lying to us. He doesn’t have a job in Berlin. He’s squatting an abandoned building and carries stolen drugs across countries in order to pay for his groceries.”

I get that look. I do. Growing up with a blue-collar mindset made me both conscious of my current luck and weirdly aware of the seemingly absurd sides of the startup life.

This series of posts is the natural consequence of that.


This is going to sound obvious, but in order to work at a startup – in Berlin or anywhere else – you need to either found one or be hired by one. I’m going to focus on the latter ’cause I’m a slacker and I’ve made it my life goal to achieve less and less every day.

If you’re smart you’ve probably created alerts that fire off an email every time a desirable position is available, either through Google Alerts or more specific job hunting platforms like or What you might not know, though, is that when it comes to job titles startups can be as quirky as the side character of an indie TV series.

The chances that your alert will be triggered by the keyword “customer relationship manager” are thinner, for example, than the ones for the keyword “Customer Happiness Ninja”. Stop looking for “Sales Manager” and keep your eyes open for stuff like “Customer retention power ranger”, “Office management karate kid”, “Java Sorcerer” and any title that could have easily been invented by a Dungeon Master after his sixth pint of mead. ‘Cause nerdz.

Startups want their jobs to sound so cool that it’s impossible not to want them. I’m perfectly happy with my own job, but if I ever read an ad for a “fluffer of moral erections”, I’ll drop everything and go, even if it means I end up teaching old ladies how to dance salsa in a holiday resort a la Swayze in Dirty Dancing.

The exceptions to this rule are the internships. Companies don’t even try to make these “jobs” sound cool, given that the word “intern” is at times already an euphemism for “slave”.

Centuries ago, before the invention of coconut M&Ms or, like, minimum wage, I was doing an internship. Money was so tight that I felt compelled to rewrite the Wikipedia page for the term to reflect my true real feelings about the matter.


Unfortunately a Wikipedia editor told me I wasn’t being – air quote – objective about the facts. Fine, Mr. Logic. Whatever.

Anyway, you need to really read those job postings and check off the required skills one by one, even if that’s boring. And when you’re doing so, try to be honest with yourself about your real capabilities. I once thought my brain had no boundaries, but then it turns out that things like the Norwegian language or “Ruby on Rails” (I still think that’s the name of a synthetic drug) cannot be learned overnight.


Once you’ve found a position that seems perfect for you, don’t just start shooting off applications like crazy. You need to pick the right startup before even letting them pick you. Of course you wanna be employed by a winner and there’s one basic criteria to discern whether an internet company is gonna take over the world. Mark my words: It’s all in the name.

Look around: the “General Motors” days are over. Don’t look for class, meaning or authority in a name. The startup world is now calling for “Goojdi”, “Faamp”, “Leerk” and “Huora” (which was gonna be the name of my own startup until someone told me it literally means “whore” in Finnish). In other words, you need to look for a name that sounds like something between the first words of a baby and what your cat may have written while walking on the keyboard.

The only acceptable alternative to this are Latin words. A lot of startup founders pick these, probably by listening to Harry Potter spells and noting down stuff that sounds nice. Sometimes it works, but other times your web agency ends up being called “ferocity” in Italian.


In the next episode I’ll teach you how to actually apply for the startup job of your dreams.

Federico is an Italian in Berlin. He blogs, tweets, infiltrates the German language, and is currently employed at a cool internet company based in Berlin with a million open positions.

If you liked this, check out our observations on the Berlin startup scene, and get more practical advice about landing a startup job (with more GIFs!).