How to work at a startup: 3. Cover letter and social media

by Guest Blogger

By Federico Prandi.

Ever wondered why cover letters are called cover letters?

That’s because they’re a cover-up, a fraud, a final attempt to reinforce all the lies you’ve shamelessly written on your resume and spice them up with some hardcore lip service. A good cover letter is something you can’t have your wife and children read without them thinking you’re willing to trade your family for a part-time customer service job at an internet startup.

Now, in order to write a convincing cover letter you have to be able to write a regular one. I know that nobody writes proper letters anymore, but in our childhood we’ve all done it in (at least) two specific circumstances.

#1 Love Letters

I remember middle school as the place where my first literary attempts took place. All the guys were pouring their hormonal intensity into odes to girls who either wouldn’t let them touch their breasts or didn’t have breasts at all. One of my letters was so successful that a 12-year-old girl in my class pulled me aside and kissed me, making death poems suddenly look like a better idea.

#2 Letters to Santa

Growing up in a catholic family, I could either write my Christmas wishes to Santa or to baby Jesus. I always picked the former, assuming that the old man wouldn’t be up to date with my sins. In hindsight I feel like I was never really filled in on the magic of Christmas and as a result all my letters to Santa sounded like financial scam against a vulnerable senior, as if I had to convince him to spend all his pension on my presents. Also, I probably looked down on Jesus, thinking that a baby born in a shed wouldn’t be able to discern between the real Little Mermaid merchandise and those cheap rip-offs.

Anyway, the perfect cover letter takes something from both examples; it combines the pained longing of the teenage love letter and the manipulative hidden agenda of the Santa letter; it makes big promises but also claims big rewards; it tells a company that you’ll be their dream, you’ll be their wish, you’ll be their fantasy. You’ll be their hope, you’ll be their love, be everything that they need. You’ll love them more with every breath (truly, madly, deeply do), you will be strong, you will be faithful ’cause you’re counting on a new beginning, a reason for living, a deeper meaning, yeah.



My name is Federico Prandi Barry LaVaughn [PRO TIP: use a name that oozes out awesomeness: fake IDs aren’t as expensive as you think!] and I’m applying for the position of Online Marketing Manager after applying to three others and being rejected finding the job posting on some random Reddit thread the company website.

I’ve spent the past year watching every season of Survivor on my couch traveling around the world, but now I need money feel like it’s time for a new professional challenge. I’ve been keeping an eye on NAME_OF_COMPANY for the past seven minutes, while simultaneously shopping on Amazon years and I was always impressed by your constant achievements in terms of growth and marketing efforts.

Before traveling, I worked for two months years at a marketing agency whose main focus are on-site and off-site SEO. When the company started offering a wider range of services, the fact that I have a Twitter account with more than 6 followers my holistic approach to online marketing came especially handy and I was given new responsibilities. My professional path gave me practical experience in stalking people online conducting detailed on-site audits, developing actionable inbound marketing strategies and researching keywords in a clever way. My team left the boat before it sank swayed between “very small” and a “one-man-show”, which made me cry in the shower at night called for crazy organizational skills, high versatility and alcoholism a talent for setting priorities.

In my private time I tend to read and write Harry Potter erotic fanfic in a lot of online places (forums, blogs, e-zines, online newspapers, social media…you name it!); this gave me a very sharp sensitivity when it comes to anything futile in life contemporary online trends and the language of the web.

Having read the profile you’re looking for, I am going to ignore all the requirements I don’t have and apply anyway think I might be a valuable asset to your team and at the same time have a chance to grow as a marketer.

I look forward to hearing back from you and dive deeper into the selection process.



Ta-da! You’re all set!

You have the perfect CV, the perfect cover letter and you’re now ready to pack everything together and send your application via email.

Bonus Track: Clean up your social media



There is one more little thing that needs to be done in order to make your application really really perfect.

Hire a private investigator (or me if I’m bored) and ask him to turn the internet upside down in search of some dirt about you. As much as you consider yourself an amazing human being, that time you made fun of coat-hanger abortions on Twitter may not be well perceived by everybody.

Delete the tweet and, since you’re at it, replace it with a photoshopped picture of you hugging a koala bear (which, in my opinion, is exactly what restored Luke Perry’s public image after 90210).

Bingo – you’re all set!

Federico is an Italian in Berlin. He blogs, tweets, infiltrates the German language, and is currently employed at a cool internet company based in Berlin with a million open positions.

If you liked this, read the rest of the series here. And check out our observations on the Berlin startup scene, and get more practical advice about landing a startup job (with more GIFs!).