Preview: Social Media Week Berlin 2012

by James Glazebrook

I’m excited about Social Media Week Berlin (24th – 28th September), for three good reasons: 1) social media is both my job and my private life – and the reason I can’t always tell the difference between the two; 2) this year’s schedule is full of even more awesome than last year’s (read my highlights here); 3) oh, and I was part of the Advisory Board responsible for putting it all together (see my biog and moody photo here). Here are my personal picks of what is shaping up to be a very special week here in Berlin. All events are free, and open to the public (although you do need to register), so I’ll see you down there!

MONDAY 24th SEPTEMBER

Social Media Week Official Opening Party @ Fluxbau (event info)
A no-brainer this one, with free drinks (the Nokia-sponsored Social Bar will give away beer, wine or long drinks, depending on which of three hashtags is most popular at the time), views of the Spree and a performance by an Italian band touring all the European Social Media Weeks: Gardens of Alibis woooooo. Friday’s closing party should be something special too – silent disco, anyone?

TUESDAY 25th SEPTEMBER

Network Awesome @ Naherholung Sternchen (event info)
No more information on this yet, but if it’s half as awesome as Network Awesome’s cleverly curated YouTube videos, it should be Fucking Awesome. Par example, here’s a collection of their head-bangingest, mind-fuckingest heavy metal videos:

Yellow - The Movie Screening @ Naherholung Sternchen (event info)
The cast and crew of this neo-Gallo horror shot right here in Berlin will explain how crowdfunding made it happen, before screening the gruesome short film itself. The movie’s been shown at Film 4 Fright Fest in London and other festivals, and is already picking up rave reviews. I’ll be down the front, hiding behind my box of popcorn.

Yellow movie poster

WEDNESDAY 26th SEPTEMBER

Collaborative Consumption @ Naherholung Sternchen (event info)
People from companies such as Gidsy and Wimdu put their heads together to address the important business of using technology and human ingenuity to develop new ways of sharing, lending and exchanging time, skills and resources.

Beer Tasting @ Naherholung Sternchen (event info)
Need I say more?

I Wanna Dance with Somebody… in Chicago! @ Naherholung Sternchen (event info)
Berlin’s own Paulo Reachi (Tresor) goes up against a Chicago DJ as their sets are simultaneously broadcast in both cities. To get you warmed up, here’s a playlist from Reachi’s Airdrop Records, including the likes of Soul Clap.

THURSDAY 27th SEPTEMBER

Berlapthlon – The Berlin based Heptathlon @ Naherholung Sternchen (event info)
I’ll be taking a break from the day’s hardcore gaming/business content for the appallingly-named, but fun-sounding Berlapthlon. Don’t know if I’ll be taking part in what sounds like a silly sporting event to rival the Slowlympics, but I’ll certainly be there to witness the following activities:

1) Chess (10 minutes)
2) Table tennis
3) Find and eat a vegan currywurst
4) Swim in a lake
5) Bottle opening
6) Bottle collection
7) Get into Berghain

FRIDAY 28th SEPTEMBER

Tod und Social Media / Talking Death @ Design Akademie Berlin (event info / event info)
Both are in German, but I might test my language skills at the closing, and potentially most interesting, sessions of Social Media Week 2012. The first is a talk by Jörg Eisfeld-Reschke of ikosom.de, who is then joined by a journalist, founder and an academic for a discussion about what happens to us – on Facebook – after we die. After all that Deutsch and death, I’m going to need a drink!

For the full Berlin schedule, go to SocialMediaWeek.org. If you were curious about what’s happening ALL OVER THE WORLD on Social Media Week, check out these curated guides:

Social Impact
Food
Mobile
Fashion
Sports
Photography
Gaming
Crowdsourcing
Jobs & Job Seeking
D-I-Y and Arts
Global Curator Don Tapscott’s Guide
SMW Founders Ultimate Guide

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