The Guardian interviews überlin
by James and Zoe
Why did you start überlin?
We started überlin to record our move from London to Berlin – in fact, I wrote our first post on the flight over! But what began as an online diary about two expats’ exploration of a new city has since grown into a celebration of all that is awesome about Berlin, and a valuable resource for people who want to follow our example and move here.
What are you most proud of about überlin?
Being able to help others who want to move to, or just visit, Berlin. When we arrived here, complete strangers lent us help, support and friendship when we needed it most, and we are now in the position to do the same for others. For example, we came up with the #dailydeutsch Twitter hashtag to share one German word a day, and now it’s buzzing with contributions from people we’ve never heard of. Even our schlechtes Deutsch is improving!
What one piece of editorial / content would you point to if you were trying to sum up überlin?
We’re going to have to pick two! “5 Apps Berlin Really Needs” is a sideways glance at the city’s much-hyped tech scene, with witty suggestions for apps like “Buskamatic”, accompanied by vivid, hilarious photos. And our contributor Liv Hambrett nailed the überlin tone with her epic list “What I Know About Germans“, a tongue-in-cheek celebration of the quirks and qualities of our adopted countrymen. That post really struck a note with Germans, who shared it on blogs and even the social media profiles of national newspapers.
What’s next for überlin?
First, we’re refreshing the design of überlin. We plan to keep the clean, minimal aesthetic that our readers love, but make it easier for them to find the content they want, whether it’s about music, fashion, food and drink or expat life. We also have loads of plans to take überlin offline, and create books, merchandise and other “experiences”, but you’re just going to have to follow us to find out more!
This interview originally appeared on Guardian Select.