What does Berlin SMELL like?
by James Glazebrook
“Phew, what’s that smell?”
“Oh that. It’s just James.”
While I’m used to hearing these words, pretty soon they won’t have the same negative connotations – because luxury fragrance brand Frau Tonis Parfum have invited us to create an überlin perfume!
We have no idea what we’re doing, so we hope it doesn’t end up like those episodes of The Apprentice when they develop a deodorant that ends up burning people’s skin off or something. As the “recipe” of our special scent will be available to buy (as long as we don’t burn down the lab) we thought it would be wise to do some market research. So here’s your chance to get involved with the R&D of a new, high-end, hopefully sweet-smelling brand.